Catalogue

Programmes, listed without a funnel of their own

Each offering is a bounded studio, not a subscription. Fees are informational; enrolment is arranged by correspondence from Sulby.

Dark analytics interface with multiple chart widgets

Flagship · 8 weeks

Event Taxonomy Atelier

Write, version, and retire events with a property dictionary that engineering will actually open. Live critique of your catalogue. Eleven seats.

Full syllabus
Hands on a laptop showing a spreadsheet of metrics

4 weeks

Retention Geometry

Cohort curves, N-day versus unbounded retention, and how a single averaging choice can hide a Tuesday-install cliff. Exercises use public sample exports, not your production warehouse.

Hand-drawn chart lines on graph paper

3 weeks

Funnel Cartography

Map conversion as a set of screens and refusals. Students produce a labelled atlas, including the steps legal or payments will never let you skip.

Large monitor wall of operational graphs

2 weeks

Session Replay Literacy

When a replay is admissible evidence and when it is merely a story. UK privacy notes, masking, and a ban on using rage-clicks as character judgement.

Rows of server lights in a dark hall

5 weeks

Warehouse-Native Measurement

Keep the product analytics console, but make BigQuery or Snowflake the document you would show a sceptical finance partner. SQL patterns for identity and timezones.

Notebook and laptop during a working session

Companion page

Cohort intelligence

A brand essay on why we treat cohorts as arguments, not as colourful bands. Pair it with Retention Geometry if your board still asks for “a single retention number.”

Read the essay